Guide to Facebook Business Manager

A Facebook business manager is a very useful tool used by businesses such as towing service McLean va to do different types of advertising of their products and services on Facebook. If you have other clients you are running ads for them, you can use Facebook Manager to manage all of them. A Facebook business manager is a useful tool that can help you create, publish and monitor reports on various business-related assets. A business manager allows you the ability to grant partial or full access to different employees and assign them different roles as you may so deem.

Essentially, this tool helps your team to stay organized and focused, while at the same time monitoring, creating, and publishing various ads on Facebook. You need to understand that Facebook Business Manager (FBM) is not tied to your account. You don’t need a personal Facebook account to use FBM. It will only show you your business assets, including accounts, all pages related to your business, advertising, and what is happening in terms of analytics.

Setting up Facebook Business Manager

When setting up this tool, you will need to head to business.facebook.com and create an account. The next step is to fill in your business name on the pop-up screen and continue with the process. The pop-up screen will ask for your email. Type it in the box and click finish. When setting up FBM, it will not matter whether you have a personal Facebook account or not. The whole thing is a different setup process, and will simply require your business name and email to continue with the process. It will be an easy three-step process that will essentially take you only two minutes.

Adding Pages

It is very easy to add Facebook Business Pages to your Facebook Manager account. The first step involves adding a page.  Click on -add a page, on the pop-up screen. On the next page that appears, type your page in the search bar. If it is a pre-created page, it will pop up right up. Proceed to click the blue – add a page, button. Additionally, you can add your Facebook As account. Adding the ad account is almost the same process. It is very important to note that you can only add one ad account at first, and then you will be able to add additional ad accounts once you start spending money on your first ad account.

Managing People

It is now easier than ever to manage people on Facebook Business Manager. You can begin by adding internal employees to your Facebook Business Manager. Adding people is easy and you have total control to limit the number of actions and privileges such people can have. You can limit access to the employee only for example- if you want to assign one employee to handle your Instagram account and monitor related analytics. However, when you want another employee to join your team to handle other analytics, you get the chance to make those specifications as well.